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Sunday, March 16, 2008

Why do i need SEO to improve my site?

Why do i need SEO to improve my site? because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.

If your company has an online presence but doesn't have top 10 on the major search engines for your targeted phrases then you're losing money to your competition every single day. SEO services will improve your Search Engine Rankings and increase the chances of deriving quality traffic from search engine going to your site in a natural and unforced way. In the big world of dot com just putting up a website is not enough unless it is backed with proper powerful marketing plan. It is fruitless Unless you derived quality traffic coming from possible buyers or consumers to your site, your site would not be visible to target buyers and consumers unless your site ranks to the top five of search engine result page and in order to rank higher there are many factors that search engine consider to make your site rank higher in a competitive key world. This factors are known to search engine optimization specialist or seo specialist. Seo specialist are the people who work for a site and help make you site rank higher in a search engine result page. This professional never stop doing their job unless they see their site rank higher or number one in all search engine result page.

SEO specialist also consider many factors and tactical plan in order to obtain their goal and succeed in manipulating search engine spiders, This spiders are robots that crawl web pages and rank your site to SERP's. Learning and understanding the algorithm of a search engine spider is very hard and impossible to do but this specialist do their very best in order to understand how this spider think it takes a lot of hard work, devotion and a lifetime of experience in order to master the logic of search engine spiders. SEO specialist provides promotion services to help you highlight your websites most valuable contents and find new customers through cutting-edge research and analysis.

This SEO Specialist design and re-design your new or existing website and use every tool and trick to generate quality traffic from search engines going to your site and a lot of quality traffic means a lot of chances that could convert into sales and a lot of sales means success in your business.


How to choose the right SEO company for your website.

In choosing the right SEO company you will need to get through knowledge about search engine optimization before you look for an SEO company, do your own research and get a basic understanding about SEO process.

SEO is not an easy thing to learn you will need time and experience in order for you to be good in this field that is why most website owners are hiring SEO professional to do the job. Here are a few guidelines and tips to help you select the right SEO company.

First thing you need to do is check if the SEO company compromises you the number 1 ranking in various search engines in a short period of time and it is next to impossible to attain number 1 rankings with a competitive keyword in a short period of time. Get Price Quotes & Find out how good the SEO Company is Get price quotes from multiple SEO companies, and select the best among those. But do remember, high price quotes does not make an SEO Company the best. Go for a company that offers realistic prices. Check the websites of the SEO firms to find out how good they are at their job. Do see the Google Page Rank -- a good SEO Company's website must have not less than PR 5. Check their web design, content, navigation structure, site map, etc. Check if the content is well written and has relevant keywords and hyper linking. The navigation structure must be neat and web design must be well-laid out and striking. Get references for first hand information about the company's SEO work Ask your SEO company to give you the references of a few clients they have worked for. If the SEO company gives you keywords and rankings details, you must verify those once by entering them in Google. You can even call the website owner and get a feedback about the company's SEO services. Also ask the SEO Company if they will include the link building as part of their off pages optimization. Gathering quality back link is important to make a website rank in a search engine result page.. Also ask for Monthly SEO Campaigns As search engines constantly changes their algorithms, so it becomes important to make modifications in your website continuously as per the latest trends. SEO is an ongoing process and the SEO company that you choose should stay current with the SEO trends in the market to beat help you beat the competition. The SEO company should also be able to provide you with the monthly search engine maintenance plan that will help you maintain and enhance your rankings.

This are just a few things you need to know in order to find a quality SEO company that will help you get that quality traffic coming from search engines.

Quality and effective SEO company

In choosing the right and reputable SEO company can be very hard and challenging job to do, you have to performed a research about the company background and reputation when it comes to SEO. In order to find a solid SEO company Be sure to understand all aspects of the agreement and what will be expected of you in the SEO process before signing up. Ask about billing procedures and the company's privacy policy as well. You don't want your website or your e-mail address ending up on a third-party spammer's list. Choose your company carefully and stay informed during the SEO process.

Investing in a quality SEO company is money well spent on your online business. It will improve the volume and quality of traffic to a website from search engines via natural organic or algorithmic search result for a targeted keywords. An SEO company will also recreate a website to make it user-friendly. If a website is difficult to navigate or holds no real informational value, visitors will not return and search engines will not find your website worthy of higher ranking. An SEO company will focus on your websites content, HTML including meta tags, titles and internal links, Pay-per-click ad campaign, Keyword density and placement , Website graphics and 'alt' tags,Relevant content creation and Outbound links to other relevant websites.

Website owner can performed this tasks, the only problem is if they have the time and experience to understand and learned the logic and algorithm of a search engine spider Link building alone can be a complex process, but with enough determination, individual business owners can do it. Quality information about SEO is available on the Internet for those willing to learn. Most online business owners opt for hiring an SEO company to manage their websites' rankings and development. The process may be costly initially, but the increased in profit levels that result from higher rankings will pay for the service as long as the company is selling a quality product or services.

Creating a quality website content.

Honestly speaking no one really knows how many web pages or web sites really exist, because they’re springing up at warp speed. Some websites are useful some are useless some have pure images some don't. But how many of us really know how to create content for a web site?

Weather we like it or not we have to accept the truth that a large number of web sites need better content. In general terms, the quality of web site content out there is mediocre. And more importantly, web site content reveals a lot about you, your product and your company...



    More people who launch their own web sites start by engaging a web developer and a graphic artist to professionally design a web site that promotes their business. But now what? Without compelling web site content or a professional knowledge of how to create content for a web site, a whole bunch of money was probably just wasted on a beautiful design – which very few will ever see. Transforming your ideas into persuasive web site content is critical. Just follow these guidelines on how to create content for a web site:

    Content is crucial.
    Powerful – and targeted – copy is what sells your product or service, not pictures or flashy introductions. Most people simply scan web sites.

    Your web site content should include clever headlines with stimulating text to grab readers’ interest…focused, concise copy web site content will keep them there. Make your text easy to scan.
    Highlight keywords within your web site content, using typeface and color variations. Use meaningful, easy-to-scan subheads and bulleted lists. And stick to one idea per paragraph. Talk up benefits – not product.

    Your web site content should describe benefits your potential customer can see, hear or feel if they use your product. Your content must show that you understand their issues and how your product addresses those issues. Use testimonials and informational links.

    Winning web site content should use accounts from happy customers to convince readers that you will deliver a top-notch product. Also supply content readers with links to articles and product reviews, so they have even more compelling reasons to buy from you. Search engine optimization is a must.
    Powerful web content includes keywords people use to search for your site. To get a high ranking, create your web content so it’s loaded with keyword phrases and still remains engaging to read. Don’t let your content get stale. As with most marketing materials, it’s easy for your web site content to run its course. Web site content is a work in progress... it must be refined and added to on a regular basis to keep it fresh.